Pikachu’s Global Adventure: The Rise and Fall of Pokémon

Additional Pikachu’s Global Adventure: The Rise and Fall of Pokémon Information

Topics explored include the origins of Pokémon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance

Tracking the reception of Pokémon in Japan’s valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about the globalization of popular culture and about Topics explored include the origins of Pokémon in countries around the world.

The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education.

In analyzing the popularity of Pokémon, this innovative volume addresses core debates about children’s consumption of mass-produced culture. Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s.

Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular culture and about children’s vulnerability versus agency as consumers; and the contentious question of Pokémon’s educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education.

Tracking the reception of Pokémon in Japan’s valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children’s consumption of mass-produced culture.

Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular culture and about children’s consumption of mass-produced culture.

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